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Designing Systems
I believe in crafting experiences so seamless they become invisible—like why a child can intuitively navigate YouTube. For me, designing systems isn’t just about aesthetics; it’s about creating a world where technology integrates effortlessly into everyday life.
What would a world without UX look like? It would be chaotic, inaccessible, and frustrating. My goal is to simplify complexity, and enable systems that anyone—regardless of age, background, or technical skill—can interact with effortlessly.
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The Intersection of Art, Psychology, and Technology
My journey into design came as a revelation. As someone who grew up balancing science, art, and psychology, I often felt caught between worlds that seemed to demand exclusivity.
In 2016, I discovered that design exists at the intersection of these disciplines. It was then that I realised design is a medium to connect and empower. My fascination lies in understanding how psychology and technology intersect with art to shape meaningful user experiences.
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Democratization of UX
Access to a great user experience should be a right for everyone. Public systems—like transportation networks, education, and commonly used apps—are areas where UX can enhance lives.
I am truly passionate about making UX accessible to all, ensuring that vital systems are not just reachable but also easy to use for everyone. Whether it’s designing interfaces for public transport or streamlining popular services, I believe that thoughtful design can connect people and make life easier.
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A Research-Backed Approach
Curiosity drives everything I do. I believe in a research-backed approach to design, one that prioritizes exploration, testing, and iteration.
From user interviews to field testing, I immerse myself in understanding needs and behaviors, seeking to create solutions that inspire creativity while solving real-world problems. To me, design is as much about asking questions as it is about finding answers.

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