B.FIT Fitness app
User Interface
Research
User Experience
Transforming Corporate Wellness with
AI-Powered Fitness


Client
Independent
Screens
300+
Time Taken
02 Months
Business Type
B2B
This is an
AI-powered health & fitness app
providing personalized support & habit-building tools
making wellness accessible even with a hectic lifestyle.
My Role
User Interface
Research
UX Mapping
Visual Design

Design Process
Strategy
Briefing
Project objectives
Project calendar
Research
Briefing
Objectives
Project Calendar
Ideate
App structure
Wireframes
Visual Directions
Deliver
Design System
Final visuals and features
Challenge
What challenges did i encounter?
1
Creating features like streaks, quests, and rewards required careful thought to make them fun and motivating without compromising the app's simplicity or usability.
2
It was crucial to present complex AI-driven health analytics in a way that users could easily understand and act on to improve their fitness journey.
3
Bringing together food, activity, and posture metrics into a cohesive interface meant designing layouts that felt intuitive while delivering meaningful insights at a glance.

Problems Pinpoint
Fragmented Health Data
Users struggle to maintain a comprehensive overview of their overall health due to the lack of a unified platform to track and analyze various health metrics.
Personalized Health Guidance Challenge
Users face difficulties in finding effective strategies to improve their health and establish lasting lifestyle changes.
Baseline Health Assessment Gap
Users lack clear insights into their current health status, making it challenging to set realistic goals and monitor progress.
VIsion for the app
Transforming health and wellness from a
chore into an engaging journey
fostering a strong sense of
community and accountability
blending the power of
gamification, social interaction, and personalized guidance
to motivate users to achieve their health goals.
Gamification
Badges
Streaks
Points
Nudges
Community
Leaderboard
Streaks
Points
AI Coaching and Personalization
AI-powered coaching
Progress tracking
Habit formation

Competitive analysis


USER PERSONA

Details:
Name: Rohan
Age: 32
Location: Mumbai, Maharashtra
Occupation: Senior Analyst, IT Consulting Firm
Rohan Patel is a goal-oriented urban professional juggling a high-pressure corporate job with a sedentary lifestyle. He values health but struggles to prioritize it amid work demands. Rohan’s cautious and analytical approach reflects his detail-oriented and methodical personality.

App Structure
Profile
My goals
Basic info
Food preferences
Lifestyle
Medical history
App settings
Incognito mode
Referral
Leaderboard
Streaks
Badges
Quests
Rewards
Scorecard
Logs
Posture Logs
Blood Tests
Log water
Add food
Recipes
Logged meals
Log posture
Workouts
Workout plan
Log activity
Log meal
Log posture
Log meal
Log posture
Log workout
Through camera
Through AI chat
Through camera
Through AI chat
Manually
Through AI chat
Notifications
Home
Activity
Food
AI Chat
Journal
Community
Camera
Wireframes

TYPOGRAPHY
SF Pro
Regular
Semibold
Bold
32
px
28
px
24
px
20
px
18
px
16
px
14
px
12
px
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Colour Palette
Bankaifit Orange
#F97315
Yellow
#FFE81A
Green
#CEFF67
Purple
#BA6BFF
Teal
#0DA3BC
White
#F6F6F6
Light Grey
#B0B0B0
Grey
#5D5D5D
Dark Grey
#212121
+ More
components

final screens
See more projects
Gandhi
Shruti