Shruti Gandhi's Website

B.FIT Fitness app

User Interface

Research

User Experience

Transforming Corporate Wellness with

AI-Powered Fitness

Client

Independent

Screens

300+

Time Taken

02 Months

Business Type

B2B

This is an

AI-powered health & fitness app

providing personalized support & habit-building tools

making wellness accessible even with a hectic lifestyle.

My Role

User Interface

Research

UX Mapping

Visual Design

Design Process

Strategy

Briefing

Project objectives

Project calendar

Research

Briefing

Objectives

Project Calendar

Ideate

App structure

Wireframes

Visual Directions

Deliver

Design System

Final visuals and features

Challenge

What challenges did i encounter?

Creating features like streaks, quests, and rewards required careful thought to make them fun and motivating without compromising the app's simplicity or usability.

It was crucial to present complex AI-driven health analytics in a way that users could easily understand and act on to improve their fitness journey.

Bringing together food, activity, and posture metrics into a cohesive interface meant designing layouts that felt intuitive while delivering meaningful insights at a glance.

Problems Pinpoint

Fragmented Health Data

Users struggle to maintain a comprehensive overview of their overall health due to the lack of a unified platform to track and analyze various health metrics.

Personalized Health Guidance Challenge

Users face difficulties in finding effective strategies to improve their health and establish lasting lifestyle changes.

Baseline Health Assessment Gap

Users lack clear insights into their current health status, making it challenging to set realistic goals and monitor progress.

VIsion for the app

Transforming health and wellness from a

chore into an engaging journey

fostering a strong sense of

community and accountability

blending the power of

gamification, social interaction, and personalized guidance

to motivate users to achieve their health goals.

Gamification

Badges

Streaks

Points

Nudges

Community

Leaderboard

Streaks

Points

AI Coaching and Personalization

AI-powered coaching

Progress tracking

Habit formation

Competitive analysis

USER PERSONA

Details:

Name: Rohan

Age: 32

Location: Mumbai, Maharashtra

Occupation: Senior Analyst, IT Consulting Firm

Rohan Patel is a goal-oriented urban professional juggling a high-pressure corporate job with a sedentary lifestyle. He values health but struggles to prioritize it amid work demands. Rohan’s cautious and analytical approach reflects his detail-oriented and methodical personality.

App Structure

Profile

My goals

Basic info

Food preferences

Lifestyle

Medical history

App settings

Incognito mode

Referral

Leaderboard

Streaks

Badges

Quests

Rewards

Scorecard

Logs

Posture Logs

Blood Tests

Log water

Add food

Recipes

Logged meals

Log posture

Workouts

Workout plan

Log activity

Log meal

Log posture

Log meal

Log posture

Log workout

Through camera

Through AI chat

Through camera

Through AI chat

Manually

Through AI chat

Notifications

Home

Activity

Food

AI Chat

Journal

Community

Camera

Wireframes

TYPOGRAPHY

SF Pro

Regular

Semibold

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

Colour Palette

Bankaifit Orange

#F97315

Yellow

#FFE81A

Green

#CEFF67

Purple

#BA6BFF

Teal

#0DA3BC

White

#F6F6F6

Light Grey

#B0B0B0

Grey

#5D5D5D

Dark Grey

#212121

+ More

components

final screens

The leaderboard encourages healthy competition by showcasing top performers, motivating users to stay active and improve their rankings.
User gets points for completing activities, allowing users to track progress in a fun way.
Provides a scoring system that adds an extra layer of motivation to the app’s gamification.
Streaks help users build consistency in their habits by rewarding them for maintaining consecutive days of activity, making routine efforts more rewarding.
Badges offer a sense of achievement by visually representing milestones and progress, providing users with tangible rewards for their dedication.
Daily and weekly quests add a layer of gamification, offering short-term challenges that keep users engaged and motivated with new goals.
Rewards provide incentives for users to reach their fitness goals, making the journey toward better health more enjoyable and motivating through tangible benefits.
Personalizes the user experience with a visually appealing
section that lets users showcase their identity, making the app feel more engaging.
Offers users a convenient way to review and update their profile information, ensuring their settings stay relevant and personalized.
Provides a snapshot of user activity and progress, motivating them to keep up their streaks and accumulate more points.
Daily and weekly quests add a layer of gamification, offering short-term challenges that keep users engaged and motivated with new goals.
Displays earned badges to highlight user achievements and visually celebrate milestones, adding an element of recognition.
Allows users to browse or interact with the app discreetly without updating their activity or sharing progress, providing privacy for those moments when they want to keep their fitness journey low-key.
Provides a flexible overview of health metrics, allowing users to track their progress over different time frames
Visualizes the balance between calories consumed and calories burned, helping users stay on track with their energy goals.
Summarizes the user's health status with an easy-to-understand grade, giving a quick snapshot of overall well-being.
Allows users to track how they’re doing compared to their goals and make updates as needed for a personalized experience.
Displays current macro consumption against target levels, making it easy to adjust diet for optimal nutrition.
Provides a comparison of the user's current daily water intake against the ideal target, helping users understand their hydration levels and encouraging them to close the gap by drinking more if needed.
Gives an overview of calories burned and overall workout type, helping users track activity levels and adjust routines if needed.
Provides tailored advice on adjusting food intake, offering actionable insights to improve diet quality.
Highlights which muscle groups are getting the most attention and which need more focus, promoting balanced fitness.
Evaluates the user’s posture performance over time, guiding them towards better postural habits for overall health.
Allows users to easily find and organize their logs by searching, sorting, and filtering entries over specific time periods for a customized view.
Visualizes daily nutritional data with pie charts, making it easier to track and adjust dietary habits based on calories and protein intake.
Displays daily meal photos, enabling users to keep a visual record of their food choices and monitor diet consistency.
Awards users with badges based on their posture performance, giving visual feedback on how well they’re maintaining good form.
Lists the specific exercises for which posture scores have been evaluated, allowing users to see where they excel and where they can improve.
Allows users to regularly update their health data by uploading new blood reports for a comprehensive health profile.
Organizes blood reports into different categories for a clearer understanding of specific health markers.
Provides immediate feedback on whether the reported values fall within a healthy range or if there’s a potential issue that requires attention.
Displays a trend of the last five readings for each category, helping users monitor changes in their health metrics over time.
Allows users to regularly update their health data by uploading new blood reports for a comprehensive health profile.
Organizes blood reports into different categories for a clearer understanding of specific health markers.
Provides immediate feedback on whether the reported values fall within a healthy range or if there’s a potential issue that requires attention.
Displays a trend of the last five readings for each category, helping users monitor changes in their health metrics over time.
Provides a snapshot of the user’s daily caloric intake, calories burned, and protein targets, helping them stay on track with their fitness goals.
Offers quick tips and insights based on the user’s data, providing personalized advice to improve their health journey.
Gives a sneak preview of the user’s progress report, highlighting achievements and areas for improvement, to keep motivation high.
Suggests alternative workouts based on user preferences and progress, encouraging variety and continuous engagement with their fitness routine.
Displays a structured weekly workout plan that outlines anticipated calorie burn for each day, making it easy for users to plan their fitness activities.
Displays the total number of days the user has been actively tracking their food, along with accumulated points, to motivate continued consistency and reward habit-building.
Offers a convenient way for users to log their meals either by snapping a photo or typing details via chat, making tracking faster and more accessible.
Provides a quick summary of daily macro distribution and overall caloric intake, helping users monitor and balance their diet effectively.
Allows users to easily log their water intake, ensuring hydration goals are met and tracked throughout the day.
Displays a card-based overview of daily meals with suggestions for frequently tracked foods, allowing users to quickly log meals and maintain consistency.
Enables users to track their caffeine consumption, offering insights into intake patterns and potential impact on health.
Suggests personalized recipes that align with the user’s dietary preferences and favorite cuisines, making it easier to find healthy meal options, that can be logged.
Shows detailed nutritional information for each logged item, including calories, protein, and portion size, with options to edit for accuracy and adjustments.
Offers personalized observations and tips based on data, such as suggestions to balance macros, empowering users to make informed choices.
Displays a list of commonly logged foods when the page is empty, allowing users to quickly add their usual meals and simplify the tracking process.
Allows users to conveniently log meals or posture details through conversational interaction, making the process quick and intuitive.

Delivers personalized feedback, progress updates, and health insights based on the data logged, helping users understand their habits and make improvements.
Ensures seamless access to logging features through chat, no matter where the user is in the app, promoting ease of use and consistent tracking.
Allows users to conveniently log meals or posture details through conversational interaction, making the process quick and intuitive.

Delivers personalized feedback, progress updates, and health insights based on the data logged, helping users understand their habits and make improvements.
Ensures seamless access to logging features through chat, no matter where the user is in the app, promoting ease of use and consistent tracking.

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