B.FIT Fitness app

User Interface

Research

User Experience

Transforming Corporate Wellness with

AI-Powered Fitness

Client

Independent

Screens

300+

Time Taken

02 Months

Business Type

B2B

This is an

AI-powered health & fitness app

providing personalized support & habit-building tools

making wellness accessible even with a hectic lifestyle.

My Role

User Interface

Research

UX Mapping

Visual Design

Design Process

Strategy

Briefing

Project objectives

Project calendar

Research

Briefing

Objectives

Project Calendar

Ideate

App structure

Wireframes

Visual Directions

Deliver

Design System

Final visuals and features

Challenge

What challenges did i encounter?

1

Creating features like streaks, quests, and rewards required careful thought to make them fun and motivating without compromising the app's simplicity or usability.

2

It was crucial to present complex AI-driven health analytics in a way that users could easily understand and act on to improve their fitness journey.

3

Bringing together food, activity, and posture metrics into a cohesive interface meant designing layouts that felt intuitive while delivering meaningful insights at a glance.

Problems Pinpoint

Fragmented Health Data


Users struggle to maintain a comprehensive overview of their overall health due to the lack of a unified platform to track and analyze various health metrics.

Personalized Health Guidance Challenge

Users face difficulties in finding effective strategies to improve their health and establish lasting lifestyle changes.


Baseline Health Assessment Gap


Users lack clear insights into their current health status, making it challenging to set realistic goals and monitor progress.


VIsion for the app

Transforming health and wellness from a

chore into an engaging journey

fostering a strong sense of

community and accountability

blending the power of

gamification, social interaction, and personalized guidance

to motivate users to achieve their health goals.

Gamification

Badges

Streaks

Points

Nudges

Community

Leaderboard

Streaks

Points

AI Coaching and Personalization

AI-powered coaching

Progress tracking

Habit formation

Competitive analysis

USER PERSONA

Details:

Name: Rohan

Age: 32

Location: Mumbai, Maharashtra

Occupation: Senior Analyst, IT Consulting Firm

Rohan Patel is a goal-oriented urban professional juggling a high-pressure corporate job with a sedentary lifestyle. He values health but struggles to prioritize it amid work demands. Rohan’s cautious and analytical approach reflects his detail-oriented and methodical personality.

App Structure

Profile

My goals

Basic info

Food preferences

Lifestyle

Medical history

App settings

Incognito mode

Referral

Leaderboard

Streaks

Badges

Quests

Rewards

Scorecard

Logs

Posture Logs

Blood Tests

Log water

Add food

Recipes

Logged meals

Log posture

Workouts

Workout plan

Log activity

Log meal

Log posture

Log meal

Log posture

Log workout

Through camera

Through AI chat

Through camera

Through AI chat

Manually

Through AI chat

Notifications

Home

Activity

Food

AI Chat

Journal

Community

Camera

Wireframes

TYPOGRAPHY

SF Pro

Regular

Semibold

Bold

32

px

28

px

24

px

20

px

18

px

16

px

14

px

12

px

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789

Colour Palette

Bankaifit Orange

#F97315

Yellow

#FFE81A

Green

#CEFF67

Purple

#BA6BFF

Teal

#0DA3BC

White

#F6F6F6

Light Grey

#B0B0B0

Grey

#5D5D5D

Dark Grey

#212121

+ More

components

final screens

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