Yeola paithani
User Interface
Research
User Experience
Research & Website Design for Indian Craft
Promotion
Client
Texitle ministry of india
Screens
50
Time Taken
6 months
Business Type
b2c
Research in the small handloom town of India
with local artisans
understanding the issues of craft in rural India and crafting a website for
handloom craft promotion
My Role
User Interface
Research
Discover
Empathise
We then carried out extensive research on ground, and conducted interviews with artisans to understand their family history, their relationship to the craft, its economy, and how covid had affected them.
Tilfi
The website offers a diverse collection of sarees, catering to different styles, occasions, and regional preferences.
It provide clear and high-resolution images of sarees from multiple angles, showcasing the intricate details, patterns, and colors
the website has a well-structured and intuitive interface, making it easy for users to browse and search for sarees based on different criteria (e.g., occasion, price, fabric).
It allows customers to leave reviews and ratings for sarees they have purchased, providing social proof and helping other shoppers make informed decisions.
it clearly communicate the website's security measures to assure customers that their payment information is protected.
it aims for prompt and helpful responses to provide a positive shopping experience.
MMIDC
The available sarees do not cater to different occasions or regional preferences.
The product images are of poor quality, low resolution, or improperly sized, making it difficult for customers to examine the sarees' details and patterns.
The saree descriptions are insufficient, lacking vital information such as fabric composition, measurements, and care instructions.
The website has a confusing layout, making it difficult for customers to navigate and find the sarees they are interested in.
Without feedback from previous customers, new shoppers may hesitate to make purchases due to a lack of trust in the website or its products.
The website does not offer any personalization or customization options for sarees, limiting customers' ability to create unique pieces that suit their preferences.
The website lacks integration with social media platforms, missing out on opportunities to engage with customers, share additional content, and build a community of saree enthusiasts.
Empathise
The Tourist
The Gift Giver
The Artisan
IDEATE
Focus
Redesign the Yeola Paithani Kendra website to simplify the UI as well as add more features such Yeola tourism and the process of making Paithani Sarees.
To provide a streamlined process for planning their trip to Yeola
Promote Paithani as a craft and create awareness about the process.
Spotlight Yeola artisans.
Making purchase of authentic Yeola Paithani sarees easier.
Solutions
Features
An artisan database
In order to create awareness about the traditional craft of Yeola, it is crucial to spoptlight the craftsmen behind it. The database will ensure transparency between the buyer and seller and make the buyers feel more in touch with the what and from whom they're purchasing. It will also act as an authenticity mark for the artisans as it shows that they're promoted by the government.
Yeola Map
A visual indicator of all touristic spots in and around Yeola simplifies the trip planning process and is a fun way to browse through the various spots.
E-commerce space
Having an e-commerce side will help reach a market of consumers that cannot travel to Yeola to purchase authentic paithani sarees. For the artisans, it will increas their sales as well as spread the craft of Paithani to a larger audience.
Blog posts to keep consumers engaged
This can provide valuable information/ tips to the readers and the opportunity to build relationships with the consumers. Blogging also improves engagemnet by attracting organic traffic from search engines and have the potential to go viral through social sharin, and hence educate and entertain the readers simultaneously.
THE WEBSITE
Information Architecture
Website Overview
The design and prototype of the website has been done keeping not only design principles in mind, but also follows design process.
The design and prototype also shows a deeper understanding of web design and ui principles, such as:
Auto Layouting
Types of screen animations in figma prototypes
Different types of buttons and menus along with their states (hover state, click state) (Hamburger menu, accordion menu)
Creating componets, variants and creating a library of the same
Using text and font styles in figma, to streamline the process and unify workflow within the team
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Typography
Colours
Logo
Display Text
DM Sans
Large Title
Small Title
Large Subtitle
Small Subtitle
Large Body
Medium Body
Small Body
A pink, peacock inspired logo for Yeola Paithani would be an excellent representation of the town's traditional handloom industry.
The color pink is often associated with femininity, grace, and elegance, which are qualities that the Paithani saree embodies. The use of a pink color palette in the logo would be eye-catching and appealing to the target audience, which includes fashion-conscious consumers, collectors, and gift-givers.
The peacock, on the other hand, is a popular motif in Paithani as symbol of beauty, pride, and royalty.
Overall, a pink, peacock inspired logo would be an excellent representation of Yeola Paithani's traditional handloom industry, its dedication to quality craftsmanship, and its unique and beautiful products.
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