Myntra video commerce
User Interface
Research
User Experience
A revolution in digital shopping!
Select Your Store
India’s Fashion &
Beauty Experts
Enter Store
Gen-Z Fresh Drops
under ₹999
Enter Store
Unlock The World
Of Luxury
Enter Store
Client
Self led
Screens
15
Time Taken
1 week
Business Type
b2c
Meet Venie, Myntra’s
AI-driven video commerce guide
bringing video interactions to life
with real-time insights, product suggestions, and two-way conversations
My Role
User Interface
Research
User Experience
2024
Myntra is one of India’s leading online fashion and lifestyle platforms, renowned for its wide range of products, trendsetting styles, and seamless shopping experience. Catering to a tech-savvy, fashion-conscious audience, Myntra consistently innovates to stay ahead in a highly competitive e-commerce landscape. With a diverse user base spanning Gen Z, millennials, and beyond, Myntra is a go-to destination for discovering the latest trends and exclusive collections from top brands.
Shopping online can sometimes feel disconnected. Myntra wanted to add a personalized, engaging element to the browsing experience, especially for Gen Z and millennial audiences. The challenge: create an AI that not only gives product insights but also converses in real time, making the journey feel natural and fun.
Introducing Venie
Venie is more than just a chatbot—she’s a virtual stylist who offers product insights through short, interactive videos. Like your go-to shopping buddy, she provides fashion tips, outfit suggestions, and even lets you ask questions about colors, materials, or related items
Conversational Style:
Venie makes online shopping feel like a friendly, in-store experience. She chats with you as you browse, offering style tips, pointing out unique details, and suggesting ways to pair items—just like a helpful associate in your favorite boutique. Her warm and relatable tone keeps the experience engaging, making you feel guided and cared for every step of the way.
Real-Time Interaction:
Venie brings products to life by talking through short, visually engaging videos. She provides immediate, insightful feedback and she answers your questions on the spot, whether it’s about color options, material quality, or even styling tips. This ensures users feel informed and confident in their choices—no need to scroll or search for additional information.
Personalized Recommendations
Powered by advanced algorithms, Venie takes personalization to the next level. By analyzing browsing history, preferences, and trends, she suggests complementary styles, alternative options, and outfit ideas tailored just for you. It’s like having a personal shopper who truly understands your taste.
Short Form Video Engagement:
Venie transforms shopping into an exciting experience with TikTok-style videos that are both entertaining and informative. These bite-sized videos keep users engaged while delivering key product highlights in seconds, making fashion discovery fast, fun, and impactful.
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